Capterra (Gartner Digital Markets) is pay-to-play for many categories but offers massive buyer intent in B2B software. Best when you have budget and sales-led motion.
Top pick best for Qualified leads
Business software buyers with purchase intent
Pay-per-lead model in competitive categories — validate unit economics first
Start at Capterra’s vendor sign-up. You’ll define product category — pick the most specific fit for lower CPC if running paid leads later.
Add screenshots, feature bullets, pricing, and deployment options. Match terminology buyers search (e.g. “CRM for agencies”).
Organic presence exists but many categories are competitive. Review PPC/lead pricing for your category before scaling spend.
Like G2, reviews drive conversions. Incentivize ethically per Capterra guidelines — check current policy.
Use UTMs and CRM tagging to measure Capterra-sourced trials vs other channels before increasing spend.
High-DR dofollow vendor listing. SEO + paid lead gen hybrid — worth it when LTV supports acquisition cost.