Capterra
Overview
DR updated Sep 8, 2026Capterra (Gartner Digital Markets) is pay-to-play for many categories but offers massive buyer intent in B2B software. Best when you have budget and sales-led motion.
Capterra is free to list on, gives a followed (dofollow) link, and is best used for qualified leads — with a very high domain rating of 91.
- best for
- Qualified leads
- strengths
- B2B buyer searchCategory placementVendor credibility
- audience
- Business software buyers with purchase intent
- fit
- Capterra is a good fit for b2b, SaaS products. Audience: Business software buyers with purchase intent.
- watch out
- Pay-per-lead model in competitive categories — validate unit economics first
- expect
- TrafficLinksSEO
How to submit
curated guide- 01 Sign up as a vendor
Start at Capterra’s vendor sign-up. You’ll define product category — pick the most specific fit for lower CPC if running paid leads later.
- 02 Build a complete listing
Add screenshots, feature bullets, pricing, and deployment options. Match terminology buyers search (e.g. “CRM for agencies”).
- 03 Understand paid lead model
Organic presence exists but many categories are competitive. Review PPC/lead pricing for your category before scaling spend.
- 04 Gather reviews
Like G2, reviews drive conversions. Incentivize ethically per Capterra guidelines — check current policy.
- 05 Track lead quality
Use UTMs and CRM tagging to measure Capterra-sourced trials vs other channels before increasing spend.
Best practices
- Strong fit for vertical B2B SaaS with clear ICP.
- Compare Capterra vs G2 vs GetApp — same parent ecosystem, different buyer flows.
SEO notes
High-DR dofollow vendor listing. SEO + paid lead gen hybrid — worth it when LTV supports acquisition cost.
Similar directories
all Capterra alternatives →| # | directory | DR | link | price | verdict |
|---|---|---|---|---|---|
| 19 | GetApp best for qualified leads · getapp.com | 85 | Dofollow | Free | RECOMMENDED |
| 36 | Clutch best for qualified leads · clutch.co | 91 | Dofollow | Free | WORTH IT |
| 08 | G2 best for buyer reviews & trust · g2.com | 91 | Dofollow | Free | TOP PICK |
| 26 | Trustpilot best for buyer reviews & trust · trustpilot.com | 94 | Dofollow | Free | RECOMMENDED |
| 28 | TrustRadius best for buyer reviews & trust · trustradius.com | 85 | Dofollow | Free | RECOMMENDED |
| 42 | GoodFirms best for buyer reviews & trust · goodfirms.co | 86 | Dofollow | Free | WORTH IT |
FAQ
Is Capterra worth submitting to?
Capterra (Gartner Digital Markets) puts your product in front of high-intent B2B buyers — organic presence exists but many categories require paid leads to compete.
Does Capterra give a dofollow or nofollow link?
Capterra provides a dofollow link, which passes link equity to your domain and can support your SEO.
Is Capterra free?
Yes — Capterra offers a free way to get listed. Free listings are often reviewed manually, so approval can take from a few days to a few weeks.
What is Capterra's domain rating (DR)?
Capterra (capterra.com) currently has a domain rating of 91 on Ahrefs' 0–100 scale — a very high score. Higher DR generally means a stronger backlink profile, which is one signal of how much weight a link from the site may carry.
What should I watch out for with Capterra?
Pay-per-lead model in competitive categories — validate unit economics first