Capterra (Gartner Digital Markets) is pay-to-play for many categories but offers massive buyer intent in B2B software. Best when you have budget and sales-led motion.
Capterra is free to list on, gives a followed (dofollow) link, and is best used for qualified leads — with a very high domain rating of 91.
Top pick best for Qualified leads
Business software buyers with purchase intent
Pay-per-lead model in competitive categories — validate unit economics first
Start at Capterra’s vendor sign-up. You’ll define product category — pick the most specific fit for lower CPC if running paid leads later.
Add screenshots, feature bullets, pricing, and deployment options. Match terminology buyers search (e.g. “CRM for agencies”).
Organic presence exists but many categories are competitive. Review PPC/lead pricing for your category before scaling spend.
Like G2, reviews drive conversions. Incentivize ethically per Capterra guidelines — check current policy.
Use UTMs and CRM tagging to measure Capterra-sourced trials vs other channels before increasing spend.
High-DR dofollow vendor listing. SEO + paid lead gen hybrid — worth it when LTV supports acquisition cost.
Capterra (Gartner Digital Markets) puts your product in front of high-intent B2B buyers — organic presence exists but many categories require paid leads to compete.
Capterra provides a dofollow link, which passes link equity to your domain and can support your SEO.
Yes — Capterra offers a free way to get listed. Free listings are often reviewed manually, so approval can take from a few days to a few weeks.
Capterra (capterra.com) currently has a domain rating of 91 on Ahrefs' 0–100 scale — a very high score. Higher DR generally means a stronger backlink profile, which is one signal of how much weight a link from the site may carry.
Pay-per-lead model in competitive categories — validate unit economics first