G2 is a B2B software review marketplace — high DR and buyer intent, but listings thrive on reviews, not just submission. Plan a review collection strategy.
G2 is free to list on, gives a followed (dofollow) link, and is best used for buyer reviews & trust — with a very high domain rating of 91.
Top pick best for Buyer reviews & trust
Software buyers comparing vendors before purchase
Empty profiles die — you need 5–10+ verified reviews to see real value
Go to G2’s vendor flow and create a product listing with category, description, screenshots, and pricing model.
G2 ranks complete profiles higher. Add feature list, integrations, supported languages, and comparison keywords.
G2’s value is social proof. Email happy customers a review link; even 5–10 quality reviews beat an empty profile.
Public vendor responses show active support and improve conversion on your profile page.
Review badges drive trust loops — profile traffic and conversions often beat raw SEO from the link alone.
High-DR dofollow profile. Profile pages can rank for “[product] reviews” queries — invest in reviews, not just submission.
G2 is a B2B review marketplace where buyer-intent profile pages rank for “[product] reviews” — reviews and completeness matter far more than submission alone.
G2 provides a dofollow link, which passes link equity to your domain and can support your SEO.
Yes — G2 offers a free way to get listed. Free listings are often reviewed manually, so approval can take from a few days to a few weeks.
G2 (g2.com) currently has a domain rating of 91 on Ahrefs' 0–100 scale — a very high score. Higher DR generally means a stronger backlink profile, which is one signal of how much weight a link from the site may carry.
Empty profiles die — you need 5–10+ verified reviews to see real value