Trustpilot
Overview
DR updated Sep 8, 2026Trustpilot is a consumer/business review platform — valuable when you have real customers leaving reviews, not for pre-launch products without users.
Trustpilot is free to list on, gives a followed (dofollow) link, and is best used for buyer reviews & trust — with a very high domain rating of 94.
- best for
- Buyer reviews & trust
- strengths
- Review SEOBrand trust signalConsumer search presence
- audience
- Consumers and businesses checking reputation
- fit
- Trustpilot is a good fit for b2b, SaaS products, ecommerce. Audience: Consumers and businesses checking reputation.
- watch out
- Needs genuine customer reviews — empty profiles add little
- expect
- TrafficLinksSEO
How to submit
- 01Open the site
trustpilot.com in a new tab.
- 02Find the submit flow
Look for “Submit”, “Add product” or “List your startup” in the nav or footer.
- 03Fill in your listing
Name, tagline, description, URL, logo, screenshots. The Chrome extension fills these in one click.
- 04Pick the right category
Choose Software Reviews or the closest fit so you reach the right audience.
- 05Submit and wait
Free listings are usually reviewed by hand — expect days to a few weeks.
SEO notes
Topical relevance matters: Software Reviews directories help most when your product fits that category. Dofollow links pass equity to your domain.
Similar directories
all Trustpilot alternatives →| # | directory | DR | link | price | verdict |
|---|---|---|---|---|---|
| 08 | G2 best for buyer reviews & trust · g2.com | 91 | Dofollow | Free | TOP PICK |
| 28 | TrustRadius best for buyer reviews & trust · trustradius.com | 85 | Dofollow | Free | RECOMMENDED |
| 42 | GoodFirms best for buyer reviews & trust · goodfirms.co | 86 | Dofollow | Free | WORTH IT |
| 47 | SoftwareSuggest best for buyer reviews & trust · softwaresuggest.com | 78 | Dofollow | Free | TOP PICK |
| 49 | SoftwareWorld best for buyer reviews & trust · softwareworld.co | 73 | Dofollow | Free | WORTH IT |
| 52 | FeaturedCustomers best for buyer reviews & trust · featuredcustomers.com | 72 | Dofollow | Free | TOP PICK |
FAQ
Is Trustpilot worth submitting to?
Trustpilot is a consumer/business review platform — valuable when you have real customers leaving reviews, not for pre-launch products without users.
Does Trustpilot give a dofollow or nofollow link?
Trustpilot provides a dofollow link, which passes link equity to your domain and can support your SEO.
Is Trustpilot free?
Yes — Trustpilot offers a free way to get listed. Free listings are often reviewed manually, so approval can take from a few days to a few weeks.
What is Trustpilot's domain rating (DR)?
Trustpilot (trustpilot.com) currently has a domain rating of 94 on Ahrefs' 0–100 scale — a very high score. Higher DR generally means a stronger backlink profile, which is one signal of how much weight a link from the site may carry.
What should I watch out for with Trustpilot?
Needs genuine customer reviews — empty profiles add little