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Trustpilot

Trustpilot is free to list on, gives a followed (dofollow) link, and is best used for buyer reviews & trust — with a very high domain rating of 94.

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RECOMMENDED #27 of 1001 Software Reviews Dofollow Free trustpilot.com ↗
Domain rating 94/100
Link Dofollow
Price Free
Difficulty 5/10 · medium
Traffic rank #27,396

Overview

DR updated Sep 8, 2026

Trustpilot is a consumer/business review platform — valuable when you have real customers leaving reviews, not for pre-launch products without users.

Best forBuyer reviews & trust
AudienceConsumers and businesses checking reputation
What you can expectTrafficLinksSEO
Strengths
  • Review SEO
  • Brand trust signal
  • Consumer search presence
Is it a fit?

Trustpilot is a good fit for b2b, SaaS products, ecommerce. Audience: Consumers and businesses checking reputation.

Watch out

Needs genuine customer reviews — empty profiles add little

How to submit

General guide · 5 steps
  1. 1
    Open the site

    trustpilot.com in a new tab.

  2. 2
    Find the submit flow

    Look for “Submit”, “Add product” or “List your startup” in the nav or footer.

  3. 3
    Fill in your listing

    Name, tagline, description, URL, logo, screenshots. The Chrome extension fills these in one click.

  4. 4
    Pick the right category

    Choose Software Reviews or the closest fit so you reach the right audience.

  5. 5
    Submit and wait

    Free listings are usually reviewed by hand — expect days to a few weeks.

Skip the typing. The SEOmade Chrome extension autofills your listing on Trustpilot.
SEO notes

Topical relevance matters: Software Reviews directories help most when your product fits that category. Dofollow links pass equity to your domain.

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Frequently asked questions

Is Trustpilot worth submitting to?

Trustpilot is a consumer/business review platform — valuable when you have real customers leaving reviews, not for pre-launch products without users.

Does Trustpilot give a dofollow or nofollow link?

Trustpilot provides a dofollow link, which passes link equity to your domain and can support your SEO.

Is Trustpilot free?

Yes — Trustpilot offers a free way to get listed. Free listings are often reviewed manually, so approval can take from a few days to a few weeks.

What is Trustpilot's domain rating (DR)?

Trustpilot (trustpilot.com) currently has a domain rating of 94 on Ahrefs' 0–100 scale — a very high score. Higher DR generally means a stronger backlink profile, which is one signal of how much weight a link from the site may carry.

What should I watch out for with Trustpilot?

Needs genuine customer reviews — empty profiles add little