Google Business Profile is for local brick-and-mortar businesses on Google Maps — not for listing SaaS or digital-only products.
Local consumers searching nearby businesses
Wrong fit for SaaS — only for businesses with a physical local presence
Open google.com in a new tab.
Look for “Submit”, “Add Product”, “List your startup”, or similar in the nav or footer.
Product name, tagline, description, URL, logo, and screenshots — match what they ask for.
Choose Directory (or the closest fit) so you reach the right audience.
Free listings are often reviewed manually — expect a few days to several weeks.
Topical relevance matters: Directory directories tend to help most when your product fits that category. Dofollow links pass more equity to your domain.