All directories
93 Domain Rating
Dofollow Link type
Free Pricing
5/10 Difficulty
Better Business BureaU is a general web directory — treat as a minor backlink/citation, not a traffic channel. Verify the site is active and indexed. (dofollow listing, free to submit, DR 93 authority)
Better Business BureaU is free to list on, gives a followed (dofollow) link, and is best used for backlink & citation — with a very high domain rating of 93.
Optional — verify fit best for Backlink & citation
General web users (often low intent)
Many generic directories are low-traffic — check live listings before investing time
Open bbb.org in a new tab.
Look for “Submit”, “Add Product”, “List your startup”, or similar in the nav or footer.
Product name, tagline, description, URL, logo, and screenshots — match what they ask for.
Choose Directory (or the closest fit) so you reach the right audience.
Free listings are often reviewed manually — expect a few days to several weeks.
Topical relevance matters: Directory directories tend to help most when your product fits that category. Dofollow links pass more equity to your domain.
Better Business BureaU is a general web directory — treat as a minor backlink/citation, not a traffic channel. Verify the site is active and indexed. (dofollow listing, free to submit, DR 93 authority)
Better Business BureaU provides a dofollow link, which passes link equity to your domain and can support your SEO.
Yes — Better Business BureaU offers a free way to get listed. Free listings are often reviewed manually, so approval can take from a few days to a few weeks.
Better Business BureaU (bbb.org) currently has a domain rating of 93 on Ahrefs' 0–100 scale — a very high score. Higher DR generally means a stronger backlink profile, which is one signal of how much weight a link from the site may carry.
Many generic directories are low-traffic — check live listings before investing time