Overview
DR updated Sep 8, 2026Better Business BureaU is a general web directory — treat as a minor backlink/citation, not a traffic channel. Verify the site is active and indexed. (dofollow listing, free to submit, DR 93 authority)
Better Business BureaU is free to list on, gives a followed (dofollow) link, and is best used for backlink & citation — with a very high domain rating of 93.
- best for
- Backlink & citation
- strengths
- Backlink footprintBasic web presenceCitation diversity
- audience
- General web users (often low intent)
- fit
- Better Business BureaU is a good fit for SaaS products. Audience: General web users (often low intent).
- watch out
- Many generic directories are low-traffic — check live listings before investing time
- expect
- TrafficLinksSEO
How to submit
- 01Open the site
bbb.org in a new tab.
- 02Find the submit flow
Look for “Submit”, “Add product” or “List your startup” in the nav or footer.
- 03Fill in your listing
Name, tagline, description, URL, logo, screenshots. The Chrome extension fills these in one click.
- 04Pick the right category
Choose Directory or the closest fit so you reach the right audience.
- 05Submit and wait
Free listings are usually reviewed by hand — expect days to a few weeks.
SEO notes
Topical relevance matters: Directory directories help most when your product fits that category. Dofollow links pass equity to your domain.
Similar directories
| # | directory | DR | link | price | verdict |
|---|---|---|---|---|---|
| 293 | Proven Expert best for backlink & citation · provenexpert.com | 91 | Dofollow | Free | OPTIONAL |
| 294 | Nextdoor best for backlink & citation · nextdoor.com | 91 | Dofollow | Free | OPTIONAL |
| 297 | Angie's List best for backlink & citation · angieslist.com | 90 | Dofollow | Free | OPTIONAL |
| 324 | Smart Customer best for backlink & citation · smartcustomer.com | 81 | Dofollow | Paid | OPTIONAL |
| 359 | Crozdesk best for backlink & citation · crozdesk.com | 74 | Dofollow | Free | OPTIONAL |
| 360 | eLocal best for backlink & citation · elocal.com | 74 | Dofollow | Paid | OPTIONAL |
FAQ
Is Better Business BureaU worth submitting to?
Better Business BureaU is a general web directory — treat as a minor backlink/citation, not a traffic channel. Verify the site is active and indexed. (dofollow listing, free to submit, DR 93 authority)
Does Better Business BureaU give a dofollow or nofollow link?
Better Business BureaU provides a dofollow link, which passes link equity to your domain and can support your SEO.
Is Better Business BureaU free?
Yes — Better Business BureaU offers a free way to get listed. Free listings are often reviewed manually, so approval can take from a few days to a few weeks.
What is Better Business BureaU's domain rating (DR)?
Better Business BureaU (bbb.org) currently has a domain rating of 93 on Ahrefs' 0–100 scale — a very high score. Higher DR generally means a stronger backlink profile, which is one signal of how much weight a link from the site may carry.
What should I watch out for with Better Business BureaU?
Many generic directories are low-traffic — check live listings before investing time