Owler
Overview
DR updated Sep 8, 2026Owler is a company database — useful for credibility and brand SERPs, not launch-day traffic spikes. (free to submit, relatively easy submit)
Owler is free to list on, gives a nofollow link, and is best used for search visibility & seo — with a high domain rating of 73.
- best for
- Search visibility & SEO
- strengths
- Company credibilityInvestor researchBrand search presence
- audience
- Investors, press, and industry researchers
- fit
- Owler is a good fit for b2b, SaaS products, indie projects. Audience: Investors, press, and industry researchers.
- expect
- SEO
How to submit
- 01Open the site
owler.com in a new tab.
- 02Find the submit flow
Look for “Submit”, “Add product” or “List your startup” in the nav or footer.
- 03Fill in your listing
Name, tagline, description, URL, logo, screenshots. The Chrome extension fills these in one click.
- 04Pick the right category
Choose Startup Directory or the closest fit so you reach the right audience.
- 05Submit and wait
Free listings are usually reviewed by hand — expect days to a few weeks.
SEO notes
Topical relevance matters: Startup Directory directories help most when your product fits that category. Nofollow links still drive referral traffic and brand visibility.
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FAQ
Is Owler worth submitting to?
Owler is a company database — useful for credibility and brand SERPs, not launch-day traffic spikes. (free to submit, relatively easy submit)
Does Owler give a dofollow or nofollow link?
Owler provides a nofollow link. It won't pass direct link equity, but it still drives referral traffic and helps brand discovery.
Is Owler free?
Yes — Owler offers a free way to get listed. Free listings are often reviewed manually, so approval can take from a few days to a few weeks.
What is Owler's domain rating (DR)?
Owler (owler.com) currently has a domain rating of 73 on Ahrefs' 0–100 scale — a high score. Higher DR generally means a stronger backlink profile, which is one signal of how much weight a link from the site may carry.