Owler is a company database — useful for credibility and brand SERPs, not launch-day traffic spikes. (free to submit, relatively easy submit)
Low priority best for Search visibility & SEO
Investors, press, and industry researchers
Open owler.com in a new tab.
Look for “Submit”, “Add Product”, “List your startup”, or similar in the nav or footer.
Product name, tagline, description, URL, logo, and screenshots — match what they ask for.
Choose Startup Directory (or the closest fit) so you reach the right audience.
Free listings are often reviewed manually — expect a few days to several weeks.
Topical relevance matters: Startup Directory directories tend to help most when your product fits that category. Nofollow links still drive referral traffic and brand visibility.