Google Business Profile is for local brick-and-mortar businesses on Google Maps — not for listing SaaS or digital-only products.
Google Business Profile is free to list on, gives a followed (dofollow) link, and is best used for search visibility & seo — with a very high domain rating of 99.
Local consumers searching nearby businesses
Wrong fit for SaaS — only for businesses with a physical local presence
Open google.com in a new tab.
Look for “Submit”, “Add Product”, “List your startup”, or similar in the nav or footer.
Product name, tagline, description, URL, logo, and screenshots — match what they ask for.
Choose Directory (or the closest fit) so you reach the right audience.
Free listings are often reviewed manually — expect a few days to several weeks.
Topical relevance matters: Directory directories tend to help most when your product fits that category. Dofollow links pass more equity to your domain.
Google Business Profile is for local brick-and-mortar businesses on Google Maps — not for listing SaaS or digital-only products.
Google Business Profile provides a dofollow link, which passes link equity to your domain and can support your SEO.
Yes — Google Business Profile offers a free way to get listed. Free listings are often reviewed manually, so approval can take from a few days to a few weeks.
Google Business Profile (google.com) currently has a domain rating of 99 on Ahrefs' 0–100 scale — a very high score. Higher DR generally means a stronger backlink profile, which is one signal of how much weight a link from the site may carry.
Wrong fit for SaaS — only for businesses with a physical local presence