Google Business Profile
Overview
DR updated Sep 8, 2026Google Business Profile is for local brick-and-mortar businesses on Google Maps — not for listing SaaS or digital-only products.
Google Business Profile is free to list on, gives a followed (dofollow) link, and is best used for search visibility & seo — with a very high domain rating of 100.
- best for
- Search visibility & SEO
- strengths
- Google Maps presenceLocal pack SEO
- audience
- Local consumers searching nearby businesses
- fit
- Google Business Profile is a good fit for a range of products. Audience: Local consumers searching nearby businesses.
- watch out
- Wrong fit for SaaS — only for businesses with a physical local presence
- expect
- TrafficLinksSEO
How to submit
- 01Open the site
google.com in a new tab.
- 02Find the submit flow
Look for “Submit”, “Add product” or “List your startup” in the nav or footer.
- 03Fill in your listing
Name, tagline, description, URL, logo, screenshots. The Chrome extension fills these in one click.
- 04Pick the right category
Choose Directory or the closest fit so you reach the right audience.
- 05Submit and wait
Free listings are usually reviewed by hand — expect days to a few weeks.
SEO notes
Topical relevance matters: Directory directories help most when your product fits that category. Dofollow links pass equity to your domain.
Similar directories
| # | directory | DR | link | price | verdict |
|---|---|---|---|---|---|
| 280 | Alternatives.co best for search visibility & seo · alternatives.co | 55 | Dofollow | Free | OPTIONAL |
| 87 | AI Toolhouse best for launch & referral traffic · aitoolhouse.gumroad.com | 92 | Dofollow | Paid | RECOMMENDED |
| 88 | OECD AI best for launch & referral traffic · oecd.ai | 81 | Dofollow | Free | RECOMMENDED |
| 89 | Tap4 AI best for launch & referral traffic · tap4.ai | 61 | Dofollow | Paid | RECOMMENDED |
| 90 | Woy.ai best for launch & referral traffic · woy.ai | 58 | Dofollow | Paid | RECOMMENDED |
| 93 | AI Library best for launch & referral traffic · library.phygital.plus | 45 | Dofollow | Free | RECOMMENDED |
FAQ
Is Google Business Profile worth submitting to?
Google Business Profile is for local brick-and-mortar businesses on Google Maps — not for listing SaaS or digital-only products.
Does Google Business Profile give a dofollow or nofollow link?
Google Business Profile provides a dofollow link, which passes link equity to your domain and can support your SEO.
Is Google Business Profile free?
Yes — Google Business Profile offers a free way to get listed. Free listings are often reviewed manually, so approval can take from a few days to a few weeks.
What is Google Business Profile's domain rating (DR)?
Google Business Profile (google.com) currently has a domain rating of 100 on Ahrefs' 0–100 scale — a very high score. Higher DR generally means a stronger backlink profile, which is one signal of how much weight a link from the site may carry.
What should I watch out for with Google Business Profile?
Wrong fit for SaaS — only for businesses with a physical local presence