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Directory

Google Business Profile

google.com
Visit Google Business Profile
99 Domain Rating
Dofollow Link type
Free Pricing
5/10 Difficulty

Overview

DR updated Jun 11, 2026

Google Business Profile is for local brick-and-mortar businesses on Google Maps — not for listing SaaS or digital-only products.

Google Business Profile is free to list on, gives a followed (dofollow) link, and is best used for search visibility & seo — with a very high domain rating of 99.

Strengths
Google Maps presenceLocal pack SEO
Audience

Local consumers searching nearby businesses

Watch out for

Wrong fit for SaaS — only for businesses with a physical local presence

Expected outcomes
TrafficLinksSEO

How to submit

  1. 1
    Go to the site

    Open google.com in a new tab.

  2. 2
    Find the submit flow

    Look for “Submit”, “Add Product”, “List your startup”, or similar in the nav or footer.

  3. 3
    Fill in your listing

    Product name, tagline, description, URL, logo, and screenshots — match what they ask for.

  4. 4
    Pick the right category

    Choose Directory (or the closest fit) so you reach the right audience.

  5. 5
    Submit and wait

    Free listings are often reviewed manually — expect a few days to several weeks.

SEO notes

Topical relevance matters: Directory directories tend to help most when your product fits that category. Dofollow links pass more equity to your domain.

Frequently asked questions

Is Google Business Profile worth submitting to?

Google Business Profile is for local brick-and-mortar businesses on Google Maps — not for listing SaaS or digital-only products.

Does Google Business Profile give a dofollow or nofollow link?

Google Business Profile provides a dofollow link, which passes link equity to your domain and can support your SEO.

Is Google Business Profile free?

Yes — Google Business Profile offers a free way to get listed. Free listings are often reviewed manually, so approval can take from a few days to a few weeks.

What is Google Business Profile's domain rating (DR)?

Google Business Profile (google.com) currently has a domain rating of 99 on Ahrefs' 0–100 scale — a very high score. Higher DR generally means a stronger backlink profile, which is one signal of how much weight a link from the site may carry.

What should I watch out for with Google Business Profile?

Wrong fit for SaaS — only for businesses with a physical local presence