Built In
Built In is free to list on, gives a nofollow link, and is best used for launch & referral traffic — with a very high domain rating of 86.
Overview
Built In is a launch board — value comes from coordinated launch promotion and community upvotes, not passive long-term SEO. (free to submit)
- Launch-day visibility
- Founder audience
- Early adopter traffic
Built In is a good fit for indie projects, SaaS products, AI tools, developer tools. Audience: Makers launching new products.
How to submit
- 1Open the site
builtin.com in a new tab.
- 2Find the submit flow
Look for “Submit”, “Add product” or “List your startup” in the nav or footer.
- 3Fill in your listing
Name, tagline, description, URL, logo, screenshots. The Chrome extension fills these in one click.
- 4Pick the right category
Choose Tech / Startups or the closest fit so you reach the right audience.
- 5Submit and wait
Free listings are usually reviewed by hand — expect days to a few weeks.
Topical relevance matters: Tech / Startups directories help most when your product fits that category. Nofollow links still drive referral traffic and brand visibility.
Similar directories
| # | Directory | DR | Link | Price | Verdict |
|---|---|---|---|---|---|
| 23 | BetaListBest for launch & referral traffic · betalist.com | 76 | Dofollow | Paid | RECOMMENDED |
| 31 | Startup StashBest for launch & referral traffic · startupstash.com | 66 | Dofollow | Free | TOP PICK |
| 39 | ScrollLaunchBest for launch & referral traffic · scrolllaunch.com | 69 | Dofollow | Freemium | WORTH IT |
| 42 | UneedBest for launch & referral traffic · uneed.best | 75 | Dofollow | Free | WORTH IT |
| 51 | TinyLaunchBest for launch & referral traffic · tinylaunch.com | 73 | Dofollow | Free | WORTH IT |
| 61 | Technology AdviceBest for launch & referral traffic · technologyadvice.com | 78 | Dofollow | Paid | RECOMMENDED |
Frequently asked questions
Is Built In worth submitting to?
Built In is a launch board — value comes from coordinated launch promotion and community upvotes, not passive long-term SEO. (free to submit)
Does Built In give a dofollow or nofollow link?
Built In provides a nofollow link. It won't pass direct link equity, but it still drives referral traffic and helps brand discovery.
Is Built In free?
Yes — Built In offers a free way to get listed. Free listings are often reviewed manually, so approval can take from a few days to a few weeks.
What is Built In's domain rating (DR)?
Built In (builtin.com) currently has a domain rating of 86 on Ahrefs' 0–100 scale — a very high score. Higher DR generally means a stronger backlink profile, which is one signal of how much weight a link from the site may carry.